ORGANISATIONAL BUYER HOUSEHOLD BUYER.

Business markets have several characteristics that contrast sharply with the consumer markets.

Fewer Buyers:
The business marketer generally deals with the fewer buyers that the consumer marketer does. For example, an automotive tyre manufacturer, MRF, is interested to get orders form the leading car manufacturers.

Large Buyers:
A few large buyers do most of the purchasing such as defense weapons.

Concentration of buyers:
Organizational buyers are generally concentrated in the same geographical area.

Close Relationship: Because of smaller consumer base and the importance and power of the larger customers, suppliers, are frequently expected to customize their offerings

Derived demand:
The demand for industrial goods is derived from the demand of the consumer goods. Hence the business marketer must understand the buying patterns of final consumers.

In elastic Demand:
Generally the demand for many business goods is inelastic. For example, tyre producers are not going to buy so much rubber if the price of rubber falls.

Acceleration effect:

The demand for business goods tends to be more fluctuating than the demand for consumer goods.

Buying Motives: Organizational consumer’s motive are more rational that psychological. Many of the buying instruments (e.g. calling for quotations and purchase contract) are not found in consumer buying.

Buying Influences:
Purchase committees consulting of senior managers and technical personal are common in purchase of business goods and services.

Multiple Sales calls. :
AS more people are involved in the selling process, It takes multiple sales calls to get purchase orders.

Direct Marketing:

Normally organizational buyers buy directly from manufacturers rather than through intermediaries.  

Importance of Education

First of all I would like to say good morning to the respected teachers, parents and my dear friends. I would like to speech on the importance of education which is must to know by all of us. Education plays a great role in the life of everyone all through the life.


Getting proper education is very necessary to get success and happy life just like food is necessary for healthy body. It is very important to live luxurious and better life. It develops personality of the people, provides physical and mental standard and transforms people’s living status. It promotes the feeling of physical, mental and social well being by providing better life.


Good education is constructive in nature which constructs our future forever. It helps a person to improve his/her status of mind, body and spirit. It provides us lots of confidence by giving us bulk of knowledge in many field. It is a single and vital way to the success as well as personal growth.


The more knowledge we get, we grow and develop more in the life. Being well educated never only means to earn certificates and good salary from the recognized and reputed organisation companies or institutions however it also means to be a good and social person in the life. It helps us to determine whether something is good or bad for us and other persons related to us. The first purpose of getting good education is being good citizen and then being successful in personal and professional life. We are incomplete without a good education because education makes us right thinker and correct decision maker. In such a competitive world, education has become a necessity for human beings after food, clothe and shelter. It is able to provide solutions to all problems; it promotes good habits and awareness about corruption, terrorism, and other social issues among us.


Education is the most important tool offers inner and outer strength to a person. Education is the fundamental rights of everyone and capable of bringing any desired change and upliftment in the human mind and society.

Personality Disorder

Having a personality disorder doesn’t mean that your personality is somehow flawed or there is something fundamentally wrong with who you are. Rather, someone with a personality disorder has rigid patterns of thought and behavior which makes it difficult to relate to people and situations. This has a negative effect on interpersonal relationships. Most people with a personality disorder are unable to sustain meaningful and fulfilling relationships at home or at work, and experience other problems functioning in social and occupational situations.

But you’re not powerless. Personality disorders are one of the most commonly diagnosed psychiatric conditions. There are effective treatments and coping skills that can help you feel be
tter, take back control of your thoughts, feelings, and actions, and build fulfilling relationships.

By understanding personality disorders, you can identify the best ways to regain control and lead a full and meaningful life.

What is a personality disorder?

A personality disorder is a condition that creates an unhealthy pattern of thinking, feeling, and behaving. Most people with a personality disorder experience chronic instability, especially in their relationships, moods, and behavior. You may feel like you’re unable to relate to the world around you or that your thoughts and impulses are out of control.

Since your way of thinking and behaving seems natural to you, you may not even realize that you have a problem. Instead, you may blame others for the difficulties you face, which can cause even more problems in your interpersonal relationships. With the right treatment and coping skills, though, you can regain control of your life.

PHOBIA means

Almost everyone has an irrational fear or two—of mice, for example, or your annual dental checkup. For most people, these fears are minor. But, when fears become so severe that they cause tremendous anxiety and interfere with your normal life, they’re called phobias. The good news is that phobias can be managed and cured. Self-help strategies and therapy can help you overcome your fears and start living the life you want.

What is a phobia?

A phobia is an intense fear of something that, in reality, poses little or no actual danger. Common phobias and fears include closed-in places, heights, highway driving, flying insects, snakes, and needles. However, we can develop phobias of virtually anything. Most phobias develop in childhood, but they can also develop in adults.

If you have a phobia, you probably realize that your fear is unreasonable, yet you still can’t control your feelings. Just thinking about the feared object or situation may make you anxious. And when you’re actually exposed to the thing you fear, the terror is automatic and overwhelming.

The experience is so nerve-wracking that you may go to great lengths to avoid it — inconveniencing yourself or even changing your lifestyle. If you have claustrophobia, for example, you might turn down a lucrative job offer if you have to ride the elevator to get to the office. If you have a fear of heights, you might drive an extra twenty miles in order to avoid a tall bridge.

Understanding your phobia is the first step to overcoming it. It’s important to know that phobias are common. Having a phobia doesn’t mean you’re crazy! It also helps to know that phobias are highly treatable. You can overcome your anxiety and fear, no matter how out of control it feels.

Savitha’s fear of flying
Savitha is terrified of flying. Unfortunately, she has to travel a lot for work, and this traveling takes a terrible toll. For weeks before every trip, she has a knot in her stomach and a feeling of anxiety that won’t go away. On the day of the flight, she wakes up feeling like she’s going to throw up. Once she’s on the plane, her heart pounds, she feels lightheaded, and she starts to hyperventilate. Every time it gets worse and worse.

savitha’s fear of flying has gotten so bad that she finally told her boss she can only travel to places within driving distance. Her boss was not happy about this, and Savitha’s not sure what will happen at work. She’s afraid she’ll be demoted or lose her job altogether. But better that, she tells herself, than getting on a plane again.

“Normal” fear vs. phobias

It is normal and even helpful to experience fear in dangerous situations. Fear is an adaptive human response. It serves a protective purpose, activating the automatic “fight-or-flight” response. With our bodies and minds alert and ready for action, we are able to respo

nd quickly and protect ourselves.

But with phobias the threat is greatly exaggerated or nonexistent. For example, it is only natural to be afraid of a snarling Doberman, but it is irrational to be terrified of a friendly poodle on a leash, as you might be if you have a dog phobia.

Many childhood fears are natural and tend to develop at specific ages. For example, many young children are afraid of the dark and may need a nightlight to sleep. That doesn’t mean they have a phobia. In most cases, they will grow out of this fear as they get older.

If your child’s fear is not interfering with his or her daily life or causing him or her a great deal of distress, then there’s little cause for undue concern. However, if the fear is interfering with your child’s social activities, school performance, or sleep, you may want to see a qualified child therapist.

Which of my child’s fears are normal?
According to the Child Anxiety Network, the following fears are extremely common and considered normal:

0-2 years – Loud noises, strangers, separation from parents, large objects.
3-6 years – Imaginary things such as ghosts, monsters, the dark, sleeping alone, strange noises.
7-16 years – More realistic fears such as injury, illness, school performance, death, natural disasters.
Common types of phobias and fears