Showing posts with label fears. Show all posts
Showing posts with label fears. Show all posts

Wednesday, 17 February 2016

ORGANISATIONAL BUYER HOUSEHOLD BUYER.

Business markets have several characteristics that contrast sharply with the consumer markets.

Fewer Buyers:
The business marketer generally deals with the fewer buyers that the consumer marketer does. For example, an automotive tyre manufacturer, MRF, is interested to get orders form the leading car manufacturers.

Large Buyers:
A few large buyers do most of the purchasing such as defense weapons.

Concentration of buyers:
Organizational buyers are generally concentrated in the same geographical area.
Close Relationship: Because of smaller consumer base and the importance and power of the larger customers, suppliers, are frequently expected to customize their offerings

Derived demand:
The demand for industrial goods is derived from the demand of the consumer goods. Hence the business marketer must understand the buying patterns of final consumers.

In elastic Demand:
Generally the demand for many business goods is inelastic. For example, tyre producers are not going to buy so much rubber if the price of rubber falls.

Acceleration effect:

The demand for business goods tends to be more fluctuating than the demand for consumer goods.
Buying Motives: Organizational consumer’s motive are more rational that psychological. Many of the buying instruments (e.g. calling for quotations and purchase contract) are not found in consumer buying.

Buying Influences:
Purchase committees consulting of senior managers and technical personal are common in purchase of business goods and services.

Multiple Sales calls. :
AS more people are involved in the selling process, It takes multiple sales calls to get purchase orders.

Direct Marketing:

Normally organizational buyers buy directly from manufacturers rather than through intermediaries.  

Sunday, 14 June 2015

Apology means ?

Keerthi spilled soda on her friend's borrowed dress. Shreya tweeted a photo when Tafweez tripped over his crush's bag and landed in her lap. keerthi dropped her mom's favorite plate — then responded by yelling at her mom because she was so upset at her mistake.

We all mess up. We're human, and it's not always easy to get along with everyone all the time. Sometimes we hurt people's feelings without intending to. Sometimes, we're deliberately mean and we feel bad afterward. So we apologize.

An apology tells someone that we're sorry for the hurt we caused — even if we didn't do it on purpose. It's a way of saying we're aware of what we did and we'll try to do better in future.

Why Apologize?
Apologies are one of the tools we use to build good friendships and relationships. When you say "I'm sorry" (and really mean it), it's because you probably feel bad that something you did or said hurt another person. Saying you're sorry is more than just words. You're also saying that you respect the other person and you care about his or her feelings. Apologizing shows you have empathy.

After apologizing, you might feel a little better. The other person probably will, too. When you apologize in a caring way, you can feel good because you are trying to make things right again.

What Does an Apology Sound Like?
There are many ways to apologize. Here are some examples:

"I'm sorry about the mean thing I said to you."
"I'm sorry I lost your book."
"I was mad, but I shouldn't have called you a name. I'm sorry."
"I'm sorry I hurt your feelings."
"I'm sorry I yelled at you."
"I'm really sorry I pushed you when I was mad. That was wrong. I won't do it anymore."

When Should You Apologize?
If someone is upset because of something you did, you'll want to set things right. Here are some times when an apology can make the difference:

If you hurt or tease someone, even if you didn't mean it.
If you lose or break something that belonged to someone else.
If you did something you knew was wrong — like telling a lie or breaking a rule on purpose.
If you didn't do something you were supposed to do — like keeping a promise or a curfew.
Everyone needs to apologize (even adults) when they do something wrong. By doing the right thing and saying "I'm sorry," parents and other adults set an example. This is how kids learn to apologize when they need to.

Does Apologizing Fix Everything?
Sometimes a heartfelt "I'm sorry" fixes everything right away. Other times, it might take a while for someone to get past feeling upset. You may need to give the other person some time. Even after you say you're sorry, you might still feel bad about what you said or did — but you can feel good about apologizing, fixing the mistake, or making up your mind to do better.

What If You've Been Hurt?
When someone apologizes to you, you may welcome it and be ready to forgive whatever happened and move on. Or you might not feel like being friendly again right away. If a person keeps hurting you and apologizing without making an effort to change, you might not want to hang out with that person anymore.

Just because someone apologizes doesn't mean you have to be friends. It's polite to accept and acknowledge an apology, but anything more is up to you!

Friday, 12 June 2015

Phobias and Fears

There are four general types of phobias and fears:

Animal phobias. Examples include fear of snakes, fear of spiders, fear of rodents, and fear of dogs.
Natural environment phobias. Examples include fear of heights, fear of storms, fear of water, and fear of the dark.
Situational phobias ( fears triggered by a specific situation). Examples include fear of enclosed spaces (claustrophobia), fear of flying, fear of driving, fear of tunnels, and fear of bridges.
Blood-Injection-Injury phobia. The fear of blood, fear or injury, or a fear of needles or other medical procedures.





Common phobias and fears
Fear of spiders
Fear of snakes
Fear of heights
Fear or closed spaces
Fear of storms
Fear of needles and injections
Fear of public speaking
Fear of flying
Fear of germs
Fear of illness or death
Some phobias don’t fall into one of the four common categories. Such phobias include fear of choking, fear of getting a disease such as cancer, and fear of clowns.

Social phobia and fear of public speaking

Social Phobia
Social phobia, also called social anxiety disorder, is fear of social situations where you may be embarrassed or judged. If you have social phobia you may be excessively self-conscious and afraid of humiliating yourself in front of others. Your anxiety over how you will look and what others will think may lead you to avoid certain social situations you’d otherwise enjoy.

Fear of public speaking, an extremely common phobia, is a type of social phobia. Other fears associated with social phobia include fear of eating or drinking in public, talking to strangers, taking exams, mingling at a party, and being called on in class.

Agoraphobia (fear of open spaces)

Agoraphobia
Agoraphobia is another phobia that doesn’t fit neatly into any of the four categories. Traditionally thought to involve a fear of public places and open spaces, it is now believed that agoraphobia develops as a complication of panic attacks.

Afraid of having another panic attack, you become anxious about being in situations where escape would be difficult or embarrassing, or where help wouldn't be immediately available. For example, you are likely to avoid crowded places such as shopping malls and movie theaters. You may also avoid cars, airplanes, subways, and other forms of travel. In more severe cases, you might only feel safe at home.

Signs and symptoms of phobias

The symptoms of a phobia can range from mild feelings of apprehension and anxiety to a full-blown panic attack. Typically, the closer you are to the thing you’re afraid of, the greater your fear will be. Your fear will also be higher if getting away is difficult.

Physical signs and symptoms of a phobia

Difficulty breathing
Racing or pounding heart
Chest pain or tightness
Trembling or shaking
Feeling dizzy or lightheaded
A churning stomach
Hot or cold flashes; tingling sensations
Sweating
Emotional signs and symptoms of a phobia

Feeling of overwhelming anxiety or panic
Feeling an intense need to escape
Feeling “unreal” or detached from yourself
Fear of losing control or going crazy
Feeling like you’re going to die or pass out
Knowing that you’re overreacting, but feeling powerless to control your fear
Symptoms of Blood-Injection-Injury Phobia
The symptoms of blood-injection-injury phobia are slightly different from other phobias. When confronted with the sight of blood or a needle, you experience not only fear but disgust.

Like other phobias, you initially feel anxious as your heart speeds up. However, unlike other phobias, this acceleration is followed by a quick drop in blood pressure, which leads to nausea, dizziness, and fainting. Although a fear of fainting is common in all specific phobias, blood-injection-injury phobia is the only phobia where fainting can actually occur.

When to seek help for phobias and fears

Although phobias are common, they don’t always cause considerable distress or significantly disrupt your life. For example, if you have a snake phobia, it may cause no problems in your everyday activities if you live in a city where you are not likely to run into one. On the other hand, if you have a severe phobia of crowded spaces, living in a big city would pose a problem.

If your phobia doesn’t really impact your life that much, it’s probably nothing to be concerned about. But if avoidance of the object, activity, or situation that triggers your phobia interferes with your normal functioning or keeps you from doing things you would otherwise enjoy, it’s time to seek help.

Consider treatment for your phobia if:

It causes intense and disabling fear, anxiety, and panic.
You recognize that your fear is excessive and unreasonable.
You avoid certain situations and places because of your phobia.
Your avoidance interferes with your normal routine or causes significant distress.
You’ve had the phobia for at least six months.
Self-help or therapy for phobias: which treatment is best?

When it comes to treating phobias, self-help strategies and therapy can both be effective. What’s best for you depends on a number of factors, including the severity of your phobia, your insurance coverage, and the amount of support you need.

As a general rule, self-help is always worth a try. The more you can do for yourself, the more in control you’ll feel—which goes a long way when it comes to phobias and fears. However, if your phobia is so severe that it triggers panic attacks or uncontrollable anxiety, you may want to get additional support.

The good news is that therapy for phobias has a great track record. Not only does it work extremely well, but you tend to see results very quickly—sometimes in as a little as 1-4 sessions.

However, support doesn’t have to come in the guise of a professional therapist. Just having someone to hold your hand or stand by your side as you face your fears can be extraordinarily helpful.

Phobia treatment tip 1: Face your fears, one step at a time

It’s only natural to want to avoid the thing or situation you fear. But when it comes to conquering phobias, facing your fears is the key. While avoidance may make you feel better in the short-term, it prevents you from learning that your phobia may not be as frightening or overwhelming as you think. You never get the chance to learn how to cope with your fears and experience control over the situation. As a result, the phobia becomes increasingly scarier and more daunting in your mind.

Exposure: Gradually and repeatedly facing your fears

The most effective way to overcome a phobia is by gradually and repeatedly exposing yourself to what you fear in a safe and controlled way. During this exposure process, you’ll learn to ride out the anxiety and fear until it inevitably passes.

Through repeated experiences facing your fear, you’ll begin to realize that the worst isn’t going to happen; you’re not going to die or “lose it”. With each exposure, you’ll feel more confident and in control. The phobia begins to lose its power.

Successfully facing your fears takes planning, practice, and patience. The following tips will help you get the most out of the exposure process.

Climbing up the “fear ladder”

If you’ve tried exposure in the past and it didn’t work, you may have started with something too scary or overwhelming. It’s important to begin with a situation that you can handle, and work your way up from there, building your confidence and coping skills as you move up the “fear ladder.”

Facing a fear of dogs: A sample fear ladder
Step 1: Look at pictures of dogs.
Step 2: Watch a video with dogs in it.
Step 3: Look at a dog through a window.
Step 4: Stand across the street from a dog on a leash.
Step 5: Stand 10 feet away from a dog on a leash.
Step 6: Stand 5 feet away from a dog on a leash.
Step 7: Stand beside a dog on a leash.
Step 8: Pet a small dog that someone is holding.
Step 9: Pet a larger dog on a leash.
Step 10: Pet a larger dog off leash.
Make a list. Make a list of the frightening situations related to your phobia. If you’re afraid of flying, your list (in addition to the obvious, such as taking a flight or getting through takeoff) might include booking your ticket, packing your suitcase, driving to the airport, watching planes take off and land, going through security, boarding the plane, and listening to the flight attendant present the safety instructions.
Build your fear ladder. Arrange the items on your list from the least scary to the most scary. The first step should make you slightly anxious, but not so frightened that you’re too intimidated to try it. When creating the ladder, it can be helpful to think about your end goal (for example, to be able to be near dogs without panicking) and then break down the steps needed to reach that goal.
Work your way up the ladder. Start with the first step (in this example, looking at pictures of dogs) and don’t move on until you start to feel more comfortable doing it. If at all possible, stay in the situation long enough for your anxiety to decrease. The longer you expose yourself to the thing you’re afraid of, the more you’ll get used to it and the less anxious you’ll feel when you face it the next time. If the situation itself is short (for example, crossing a bridge), do it over and over again until your anxiety starts to lessen. Once you’ve done a step on several separate occasions without feeling too much anxiety, you can move on to the next step. If a step is too hard, break it down into smaller steps or go slower.
Practice. It’s important to practice regularly. The more often you practice, the quicker your progress will be. However, don’t rush. Go at a pace that you can manage without feeling overwhelmed. And remember: you will feel uncomfortable and anxious as you face your fears, but the feelings are only temporary. If you stick with it, the anxiety will fade. Your fears won’t hurt you.
If you start to feel overwhelmed…

While it’s natural to feel scared or anxious as you face your phobia, you should never feel overwhelmed by these feelings. If you start to feel overwhelmed, immediately back off. You may need to spend more time learning to control feelings of anxiety (see the relaxation techniques below), or you may feel more comfortable working with a therapist.

Phobia treatment tip 2: Learn relaxation techniques

As you’ll recall, when you’re afraid or anxious, you experience a variety of uncomfortable physical symptoms, such as a racing heart and a suffocating feeling. These physical sensations can be frightening themselves—and a large part of what makes your phobia so distressing. However, by learning and practicing relaxation techniques, you can become more confident in your ability to tolerate these uncomfortable sensations and calm yourself down quickly.

Relaxation techniques such as deep breathing, meditation, and muscle relaxation are powerful antidotes to anxiety, panic, and fear. With regular practice, they can improve your ability to control the physical symptoms of anxiety, which will make facing your phobia less intimidating. Relaxation techniques will also help you cope more effectively with other sources of stress and anxiety in your life.

A simple deep breathing relaxation exercise

When you’re anxious, you tend to take quick, shallow breaths (also known as hyperventilating), which actually adds to the physical feelings of anxiety. By breathing deeply from the abdomen, you can reverse these physical sensations. You can’t be upset when you’re breathing slowly, deeply, and quietly. Within a few short minutes of deep breathing, you’ll feel less tense, short of breath, and anxious.

Sit or stand comfortably with your back straight.
Put one hand on your chest and the other on your stomach.
Take a slow breath in through your nose, counting to four. The hand on your stomach should rise. The hand on your chest should move very little.
Hold your breath for a count of seven.
Exhale through your mouth to a count of eight, pushing out as much air as you can while contracting your abdominal muscles. The hand on your stomach should move in as you exhale, but your other hand should move very little.
Inhale again, repeating the cycle until you feel relaxed and centered.
Try practicing this deep breathing technique for five minutes twice day. You don’t need to feel anxious to practice. In fact, it’s best to practice when you’re feeling calm until you’re familiar and comfortable with the exercise. Once you’re comfortable with this deep breathing technique, you can start to use it when you’re facing your phobia or in other stressful situations.

Phobia treatment tip 3: Challenge negative thoughts

Learning to challenge unhelpful thoughts is an important step in overcoming your phobia. When you have a phobia, you tend to overestimate how bad it will be if you’re exposed to the situation you fear. At the same time, you underestimate your ability to cope.

The anxious thoughts that trigger and fuel phobias are usually negative and unrealistic. It can help to put these thoughts to the test. Begin by writing down any negative thoughts you have when confronted with your phobia.